Updated: Sep 29, 2022
Tapps is bringing location-based content to the mobile web.
Location wasn’t a factor when web users were all at their desks. Then the rise of native apps transformed mobile engagement with push notifications and location-based content.
Today, the web is catching up. Push notifications will arrive in early 2023, and Tapps is now enabling progressive web apps (PWAs) and mobile websites with location-based content.
And there’s plenty of room for a location-based alternative because native apps are expensive to build, cumbersome to update, and have very high onboarding friction. Getting people to visit the app store and download a new app is challenging.
The superpower of mobile websites and web apps is that they may be shared as a URL or QR code and accessed by anyone. This ease of sharing eliminates onboarding friction. They are also inexpensive to create and easy to update.
The location-aware web
Tapps introduces location to the web with several modes of operation:
Set a location and its engagement radius (i.e., a geofence), and allow users to “check-in” when present by tapping a call-to-action and unlock content unique to that location. “Checking in” to other areas will then unlock additional content.
An option automatically unlocks hidden content as the user enters a geofenced location. You can even set multiple geofences. For example, a multi-location business can publish promotions visible at all locations, or a tour app can surface relevant content as the user enters new areas.
Next, forms can automatically capture the precise location of each form-fill. This additional information is vital marketing intelligence for leads and signups.
Another option is to geo-restrict content only to nearby people. Corporate links can be visible only to those on campus, and forms that are limited to those who are present will naturally eliminate bots.
Let’s look at a few use cases for leveraging location with the web:
Reviews from actual visitors
In-store deals that drive foot traffic
Engaging scavenger hunts and digital geo-caches
Tour apps with hidden tips and info
Attendee-only event content
Visitor-only instructions for short-term rentals
Raffles restricted to in-person signups
Nearby deals in digital travel guides
On-location social posts, message boards, and image uploads
QR codes with geo-restricted content
Location-secured registrations and more
With these new geo tools, Tapps allows audiences to be targeted or validated by location. And since it is a no-code platform, anyone can do it.
Make your new PWA or mobile website location-aware and begin addressing applications that were previously out of range.